How does the reward scheme system implemented by organisations help to Dissertation

How does the reward scheme system implemented by organisations help to increase the sales profit - Dissertation Example These are all ascertained within the UK and HK contexts, respectively. Design/methodology/approach. The study is a quantitative research, which takes on a descriptive-correlational research design. Using a purposive sample of UK and HK patrons of Tesco and ParknShop, the research made use of a survey questionnaire to gather primary data and address the objectives of the study. The responses were encoded onto the Statistical Package for the Social Sciences (SPSS) version 17.0 for statistical analysis. Findings. The study found that satisfaction with the loyalty scheme is significantly correlated with the frequency of shopping at the retail entity for both UK and HK samples. Moreover, satisfaction with the loyalty scheme is significantly correlated with frequency of using the loyalty scheme card for both UK and HK samples. The Chi-square tests suggest that for UK and HK patrons, there is an apparent judgment on customer loyalty as contributed by loyalty schemes, and this is primarily p ositive. These suggest that both UK and HK customers have a relatively positive attitude towards the value and contribution of loyalty schemes in building customer loyalty. Loyalty schemes are significantly correlated with frequency of recommending the loyalty scheme card to friends and family for both samples. The outcomes indicate that there seems to be a relationship between beliefs and loyalty behaviours for UK and HK patrons. ... Such loyalty schemes should be further investigated in terms of their effectiveness in maximising value for their patrons and profitability. Tesco and ParknShop should make a continual effort to instill stronger engagement from its clients to enhance their customer value proposition at the least possible expense. There are other relationship marketing programmes which may serve a similar purpose such as discount coupons, personalised offers, credit cards for the retail institution, among others. Keywords: Customer loyalty in retail, retail marketing, customer loyalty, Tesco, ParknShop Chapter 1 Introduction 1.1 Introduction Technology’s overarching aim is to enhance organisational performance (Jackson 2005). One technological means of increasing customer retention is through effectual loyalty schemes (Raman, Wittmann, and Rauseo, 2006), which may assist the enterprise in transforming cold data into warm, personalised relationships. Over the long haul, this dovetailed use of lo yalty schemes may lead to a sharp understanding of customers – their profile, needs, and wants – towards enhancing their sense of loyalty to the products and services of the organisation (Oliver 1997; Shimp 2003). Loyalty schemes may entail or incur considerable cost from the organisation; however, it may also significantly reduce the advertising cost that is necessary for attracting new patrons. Some critics contend that it may loyalty schemes may no longer beneficial in improving organisational performance (Reichheld, Markey, and Hopton 2000),. In particular, loyalty schemes have been widely use by grocery, travel and retail sectors, including the Tesco Clubcard, Boots Advantage Card and the Nectar Card within the specific context of the UK. There are several reasons

Life after Hurricane Katrina Personal Statement

Life after Hurricane Katrina - Personal Statement Example I was forced to develop my critical thinking skills when I spent six months trying to find a job but got nowhere. I was at a crossroads where I needed to make a decision about whether my time was better spent continuing to look for work, which may or may not have been a fruitful search, or whether I should rededicate myself to pursuing academics in order to invest in my future and in my husband's future. The latter decision would be an enormous sacrifice. We really needed to make ends meet; and finding a way to boost my income rather than spending money on my education would have been the easy decision to make. Nevertheless, after seriously thinking through the options, I began to realize that making the choice to go to work now would have meant giving up on my future. I had to think critically about what I would be gaining and losing under both options. Working right away would have helped us to live more comfortably in the short term, but would have locked us into a situation where we would always be living on the edge of subsistence. Perhaps most importantly, I knew I would never really be happy. I had decided long ago that my happiness was directly linked to my work in the medical profession. I began to realize I would always harbor some resentment toward myself if I gave up on that dream in order to placate a temporary crisis in my life. Researching my options for breaking back into the medical profession led me to discover that this was the right course of action. It has been my lifelong vision to care for the health and the quality of life of other human beings. Ultimately, my ability to think critically led me to the conclusion that I needed to think with my heart and never give up on my hopes and dreams, regardless of whatever crises I might be confronted with in my life. Moreover, Katrina's impact on my life has led me to the conclusion that perseverance is the fundamental ingredient for achieving any kind of dreams that one may have. Perseverance entails not only a willingness, but an absolute resolve to stay the course in the pursuit of one's goals, despite even the most serious challenges that may arise. Without perseverance, it is easy to get side-tracked and lose focus on the ultimate objective. Perseverance enables a person to transform an apparent tragedy like Katrina into a real opportunity to further one's progress toward a goal. Without it, the ramifications of that hurricane would be affecting my life today to a much greater extent that it has been allowed to. Perseverance is the key tool for saying "no" to a tragedy: "you will NOT rob me of my goals and dreams!" Perseverance has also come into play in my life when other, less serious, challenges have arisen. It has enabled me to be true to my values at many points in my life. My values, including my prioritization of family, work and other responsibilities, my guidelines for my treatment of others, my principles for handling ethical dilemmas, and my overall life philosophy, have all been heavily influenced by various people, institutions and events in my life. Perseverance has enabled me to stay grounded in my values regardless of what life has thrown at me. There have been many experiences in my life that

Brave New World Essay Example for Free

Brave New World Essay In the novel, Brave New World, the concept of class in society was basically predetermined by the government. Generally, every of aspect of the people’s lives, such as birth, growth, and death is controlled by government-manipulated technology. The government controls life by cloning thousands of human embryos in a facility called the Central London Hatching and Conditioning Center. After the cloning process, the embryos are manipulated to become fully-grown humans and divided into the different classes of the society’s caste system, namely, Alpha, Beta, Gamma, Delta, and Epsilon. The humans belonging to the Alpha class are the most intellectually and physically-developed ones and are conditioned to become the leaders of the World State while the others are less developed and have minor roles in the society. The Beta class are also conditioned to be intellectual human beings but do not posses the same skills and intelligence as the humans in the Alpha class. On the other hand, the humans belonging to the Delta and Gamma classes are mainly workers for the higher classes. Lastly, humans in the Epsilon class possess little or no intelligence and only perform menial labor. Furthermore, in the novel, there is also another class which is comprised of â€Å"exiles† of the society. This class is basically isolated from the rest of the world as it is located in an area called â€Å"The Savage Reservation,† which is a place where all the things that are not present in prevailing society, such as marriage, natural childbirth, and religion, still exist. Basically, these various concepts of class in the novel can be related to the different classes of society and the general ideas of success and failure in modern America. In Americas contemporary setting, the different classes of society can be divided into three: the upper class, the middle class, and the lower class or the rich, the average, and the poor. When compared to the caste system in the novel, the upper class is the Alpha class, the middle class is the Beta class, and the Delta, Gamma, and Epsilon class are the lower classes. For example, in the modern setting, people who do menial labor like the human beings who belong to the Epsilon class in the novel, are the ones who usually did not finish school due to various reasons such as poverty. This condition is basically considered a â€Å"failure† in contemporary America as the person is unable to go up the ranks in society. Moreover, the condition of this type of person will be passed on to future generations unless his or her children are able to overcome their main obstacle, which is poverty, and get a good education. The same applies to the Epsilon class. As portrayed in the novel, the Epsilon class is the lowest class in the caste system who have little or no intelligence, which can be translated in modern America as lack or inability to get a good education. In contrast, people who were able to get a decent education and have a modest lifestyle is similar to the Beta class in the novel as both generally enjoy a sustainable amount of success. However, there is little to no chance that people belonging to both classes would further go up societys ranks. On the other hand, people who are rich and influential like the humans who belong to the Alpha class as portrayed in the novel usually end up owning multi-million businesses or winning top government posts. In other words, these are the people who control a large part of society. However, the main difference between the caste system in the novel and the modern concept of class in America is that the former was forced upon by other people while the latter was not. In short, the people who belong to different classes in todays society always have the freedom to direct their own lives while the humans who are divided according to the

Alices Adventures in Wonder Land, James and the Giant Peach Essay

Alice's Adventures in Wonder Land, James and the Giant Peach 'Alice's Adventures in Wonderland' was written by Lewis Carroll in 1865. It was written for children and is a story of a twelve year old girl who falls down a rabbit hole. On her adventures, the protagonist, Alice, comes across many weird and wonderful scenes, sites and characters. She comes across many creatures and animals with anthropomorphic behaviour. The entire story is set in a strange world of continuous change. 'James and the Giant Peach', written by Roald Dahl in 1965, is also a book written for children. It is about a boy called James, who is also the protagonist and is also a similar age as Alice, and he comes across a huge peach. This peach contains giant insects, which talk. There are several similarities between these two stories, including the fact that the protagonist is a child who goes through magical and strange scenes that are packed with fantasy and wonder. Also, the characters that they meet along their way are, in both stories, creatures and animals who behave anthropomorphically. James is taken through many adventures and situations of great excitement. He lives in and lives off the peach which he has become stranded upon whilst floating at sea. Eventually, in the climax of the story, the peach ends out flying over New York City with the aid of Seagulls. This is a modern child's story, and even with a century between the publishing of James and Alice, the two stories are incredibly alike in scene structure and character relevance. In both stories there are wonderful but bizarre characters that influence the story and how it develops. In Alice, a strong influence of the story is the Cheshire Cat. Using riddles a... ...er influence, I have come to the conclusion that 'Alice's Adventure's in Wonderland' simply isn't as enjoyed by children as it used to be. It is too out of the ordinary and merely unbelievable. Fantasy works with the imagination, but this story is just too fantastical. The introduction of the animated film has also discouraged children from reading the book, because not as much effort has to be put in just to understand what's happening. This is the case with modern stories as well. For example, the Harry Potter stories are released as films as well as in books, yet many children still enjoy and are inspired to read the books as well as watching the films. Basically 'Alice's Adventures in Wonderland' has passed its time, and in the modern day requires too much concentrating, hard work and deep thought to be enjoyed. Easily read stories, are easily enjoyed.

She Dwelt Among Untrodden Ways

The poem She Dwelt Among the Untrodden Ways use the elements of theme, metaphors, and persona to draw the attention of the reader. They also show the intent and feelings that the author wanted to show in his writings. It was written by William Wordsworth who has been known for his style of romance and nature. â€Å"For Wordsworth, passion in poetry is not merely the subject of a poem but also the means of its expression and its resultant effect† (Robinson, 2010, Para 1).Each one contributes to the other to form a very sentimental and romantic style of poetry. The theme of this poem is about the love for a woman that he never pursued. He speaks highly of this woman for her beauty, and how she stood out from all others. He also never really speaks about ever being with her or even talking to her. In the last four lines he speaks of her death and how she was unknown to many. This leads to believe that no one would miss her as much as he would.I do not think it is so much lust as it was admiration for this unrecognized beauty, so he admired a beautiful woman that he never actually pursues until it was too late. The theme sets the mood for whom and what he is writing about when reading the poem. If this theme is taken into perspective while reading it; the reader can see this secret admirer. The reader, per say, could imagine a man who passes by daily seeing this poor maid or farm girl, who know one really acknowledges, and sees the beauty in her. But before he can pursue her it is too late, she has already passed away.

Analysis Of Nucors The On The Industry Of Steel - 1556 Words

Nucor takes a simple approach to succeeding in the industry of steel. At its mini mills, Nucor produces hot- and cold-rolled steel, steel joists, and metal buildings. It has the capability to produce more than 26 million tons of steel a year. Being one of North America’s largest recycler of scrap metal, it produces steel by melting scrap in electric arc furnaces. Most products are sold to steel service centers, manufactures, and fabricators. Subsidiary Harris Steel fabricates rebar for highways and bridges and other construction projects. Its David J. Joseph Company unit processes and brokers metals, pig iron, hot briquetted iron, and direct reduced iron. In 2014 Nucor recycled 19 million tons of scrap steel. Their mission is as follows: â€Å"Nucor is made up of more than 20,000 teammates whose goal is to take care of our customers by being the safest, highest quality, lowest cost, most productive and most profitable steel and steel products company in the world. We ae committed to doing this while being cultural and environmental stewards in our communities where we live and work.† Their commercial excellence is based off of five principles: stay market driven, forge strong and loyal relationships, be easy to do business with, create sustainable results and do everything together. The Chief Finance Officer, John Ferriola, said â€Å"We care about our teammates, customers, environment and communities in which we live and work. It’s not just our way of doing business; it’s ourShow MoreRelatedNucor Corporation: Market Survey and SWOT Analysis1592 Words   |  6 Pages Nucor Steel Industry Overview Globally, the U. S. steel industry is one of the largest as measured both by production as well as consumption. In 2010, the U.S. was third in global crude steel production with almost 6 percent share (Market Research.com, 2011). Until 2009, Nucor operated in an industry which experienced significant output declines during recent decades. The U.S. steel industry was operating at capacity levels of less than 50 percent and had lost more than 50,000 jobs sinceRead MoreEssay on Nucor Case Analysis1235 Words   |  5 PagesNucor Corporation – Case Study and Recommendations on Strategy Nucor Corporation – Case Study and Recommendations on Strategy Introduction Nucor Corporation: Competing against Low Cost Steel imports deals with leading steel manufacturer Nucor Corporation and trends in the steel industry affecting Nucor. Steel manufacturing is an old business, but is currently facing the fast changes associated with new technologies, the rise of globalization, and changes in cost and efficiency. To date, NucorRead MoreNucor : A Steel Company Under The New Leadership Of F. Keeneth Iverson1121 Words   |  5 Pages Nucor began as a steel company under the new leadership of F. Keeneth Iverson in 1964. By 1985, Nucor became the seventh-largest steel company in North America. Nucor is now well-known and also the second largest steel company in the U.S. Nucor offers steel and variety of steel products. Nucor is known for its innovation and technological excellence in the production process, streamlined organizational structure, and incentive-based compensation plan. Nucor’s relationship with its employees is theRead MoreSummary Of Hal letts Efficiency Trap 1503 Words   |  7 Pagesmean the energy require to transform coal to steam and, steam to a turbine, and turbine to electricity (p. 278). This second efficiency trap validates the author’s initial argument that efficient actually does not mean less consumption. 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Nucor understands that innovation and productivity areRead MoreNucor s Trends On The Income Statement, Balance Sheet, And Ratio Measurement Essay1089 Words   |  5 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Recommendations Nucor’s trends on the income statement, balance sheet, and ratio measurement show some concern.   There are positive and negative issues within the company.   The data from the financial analysis with Nucor addresses this issues where precise financial goals can counteract concerns in order to enhance the quality of investment.   The LIFO with Nucor controls planning and investments.   This limits Nucor abilities to make the adjustment without investors aiding the decision processRead MoreNucor at Crossroads1352 Words   |  6 PagesCrossroads Nucor at a Crossroads Case Analysis In 1986, three distinct segments defined the U.S. steel industry; integrated steel mills, mini-mills, and specialty steel makers. 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With theRead MoreAnalysis Of Nucor s Strategy For Cost Leadership Strategy915 Words   |  4 Pagescost in industry. According to Nucor’s case study, it is absolute that Nucor applies correctly and successfully in cost leadership as it has managed to gain relatively low cost of their production. The firm builds manufacturing plants inexpensively and guarantees that they are operated efficiently. Due to Nucor has maintained high profits even during difficult times also confirms that Nucor incurs low cost compared to competitors. 3.1.4 Industry Forces Lifecycle The U.S. steel industry is in the

Swing Music Essay example - 887 Words

Swing Music During the nineteen thirties and nineteen forties a certain style of music became very popular. This style of music became known as swing. It was performed using rhythmic riffs and is referred to a style of dance and band arrangements. America maintained swings popularity throughout the World War Two years when both large and small ensembles toured Army and Navy camps both at home and abroad. At home, swing was heard at bond sale rallies and community concerts. The new sub-culture of women workers also adapted boogie-woogie and other novelty and jive styles. There are two forms of swing; performed swing and recorded swing. Recorded swing was stricter, and performed swing allowed much more improvisation.†¦show more content†¦A popular form is the Smooth Lindy, which is basically a Lindy with no kicking patterns or Charleston. East Coast swing, otherwise known as the Jitterbug is another type of swing dancing. It is more social and less acrobatic. Although this style of swing is what most people learn at first, it is not really a swing-era dance. (This dance is learned as, One and two, three and four, rock-step.) Most swing dance had an eight-count rhythm. (Counting to eight, with each beat equal to one step.) With the evolution of the 12-bar blues, however, the jitterbug lost two counts and became the dance of early rock-and-roll. It is taught as a swing dance, however, because it is much easier to grasp than the Lindy. This dance was not created until the 1950s. The version that is taught most often is done to fast big-band music and is also called East Coast Swing. Another type of swing is West Coast Swing. It is a six-count or eight-count dance where the man moves the woman in a straight line, the slot, while he steps out of the way, instead of the circular patterns of the Lindy Hop. The dance is also danced to much slower music than East Coast which allows for more time for intricate steps and synchronized movements between partners. Hand Dancing is another type of swing dancing. This dance developed in the D.C. area in Wahsingtons African American community. It was developed in theShow MoreRelatedElectro Swing And Its Place Of Music History1833 Words   |  8 PagesELECTRO SWING AND ITS PLACE IN MUSIC HISTORY Pedro Osuna Ardoy Although many people would argue that electro swing is to be heard as EDM and not as jazz, electro swing can actually help us rethink the lines we draw between jazz and dance music because it shares the function of early jazz more than jazz as art music. What is electro swing anyway? A lot of people ask themselves this question, and nobody seems to have a closed answer. The website ‘electro-swing.com’ tries, but ultimately concludesRead More SING SING SING Essay examples1262 Words   |  6 PagesSING SING SING I used to always go over to my grandparent’s house and watch my grandfather go crazy over this â€Å"Jazz† music. He explained to me that it wasn’t Jazz unless it swung like the greats. I listened to a song â€Å"Sing Sing Sing† the other day from one of my Jazz collections that my grandpa gave to me and realized that their was so much energy and pizzazz in this music. He explained to me that it was all put together by a guy named Benny, and I understood why. Benny Goodman, bornRead MoreJazz and World War Ii: Reciprocal Effects and Relationships Essay854 Words   |  4 PagesWar II: Reciprocal Effects and Relationships Both Jazz music and World War II had a significant impact on each other. Jazz music boosted the morale of soldiers fighting abroad and also lifted the spirits of their loved ones back at home. Many jazz musicians were soldiers, and several others traveled overseas or across the country to entertain U.S. troops. Among these performers were Bing Crosby, Artie Shaw, and Benny Carter. Jazz music was not only evident in American culture, but also in EuropeanRead MoreThe World War I And The Great War1684 Words   |  7 PagesGlenn Miller is an icon never to be forgotten. With his take on music, and traveling the world to different places, being an amazing influence to many young people got him far in his career of big band swing music. Art and music is also known as formal music, serious music, erudite music, or legitimate music (sometimes shortened to legit music) —is an umbrella-term used to refer to musical traditions implying advanced structural and theoretical considerations a nd a written musical tradition. WorldRead MoreAnti Semitism On Swing Kids And School Ties1232 Words   |  5 PagesAnti-Semitism in â€Å"Swing Kids† and â€Å"School Ties† â€Å"Anti-Semitism has no historical, political, and certainly no philosophical origins. Anti-Semitism is a disease†- Daniel Barenboim. According to the â€Å"Merriam Webster Dictionary† anti-Semitism is defined as â€Å"hatred of Jewish people.† Two films were released in the 1990’s that deal with different issues involving anti-Semitism. One titled â€Å"Swing Kids† was set in Nazi Germany and tells the story of a group of teenage resisters who rebel by doing swing dance, butRead MoreNat King Cole s Vocal Style1434 Words   |  6 Pagesin an extremely religious household outside of Chicago. His mother was the choir director of the church, and his father a Pastor. Cole began learning piano around age four, which would lead to him dropping out of school at 15 to pursue a career in music. Cole’s first band was called the Royal Dukes. In 1936, he left home at age 17 to perform with the national tour of Shuffle Along. Cole’s piano te chnique was greatly influenced by Earl Hines. Cole himself once said that he â€Å"owed everything to thatRead MoreThe Birth, Life, And Resurrection Of Swing1673 Words   |  7 PagesResurrection of Swing The recent increase in attention to Swing dancing has brought along a sense of nostalgia with it. This pleasant dance movement is largely fueled in part by the images of what would be today’s youth grandparents’ time, which have been passed down. The reality of Swing though was that the true Swing Era of 1935 to 1945 occurred during a time unrest, and was filled with racial tension, war, poverty, adolescent unrest, and gender discrimination. In fact, the era of Swing encompassesRead MoreMHL 145 Chapter 6 Essay725 Words   |  3 Pagesï » ¿ 1. Describe the ways in which swing music and popular culture were interrelated during the time known as the swing era. There were many ways in which swing music and popular culture were interrelated during the time known as the swing era. Jazz became the cornerstone of popular culture during the period known as the swing era. The swing era influenced clothing styles, retail marketing, fashion, dance, and even language. Swing fans had their own clothing style and built a social phenomenon aroundRead MoreSwing Girls Movie Review562 Words   |  2 PagesJapanese culture itself. Jazz certainly has a major influence on Japanese music styles. This influence also affects Japanese society. Jazz is like a pot of wine with continuous fermentation, spreading its flavor to different generations of Japan. The love of jazz is very enthusiastic, people from kids to elders are all aware of this genre and many of them participate in school bands, society bands and other groups that perform jazz music. Here is one track of a Japanese high school band performing â€Å" HowRead MoreBenny Goodman s King Of Swing1363 Wo rds   |  6 PagesBritany Reed Dr. Keast Music April 15, 2015 Benny Goodman Benny Goodman the â€Å"King of Swing†. A man who owned the American Jazz and an amazing swing musician, clarinetist, and bandleader. This naming him as the infamous â€Å"King of Swing†. Goodman led the most popular musical groups known in America. Goodman was recognized as putting the most important jazz concert in history out to the public in 1938. Singlehandedly being the most recognized clarinet player for this era and doing it flawlessly